January is a time of “reflection,” Bondora writes in a blog post while adding that they usually look back at the history of investing via the European investment platform.
According to Bondora, it is “no surprise that there’s always been one main driver behind everything they do: you, their investors.”
Investors guide them “on how best to help them grow their wealth.”
Back in 2008, investing with Bondora looked very different. You had “to spend a lot of time on the platform choosing and weighing the pros and cons of potential investments into specific loans.”
Then the first signs of automation “came with Portfolio Manager and Portfolio Pro.” With these two products, you were “in the driver’s seat of your portfolio.” But you had “to be very hands-on, check your investments, tweak risk settings, and actively buy and sell loan pieces.”
In 2018, Bondora launched Go & Grow, and “everything changed.” Suddenly, you could enjoy a stable return rate “with minimized risks and fast access to your money with almost no effort.”
As portfolio diversification is automated, you can “just add money, automatically earn returns, and continue living your life.”
Finally, you could “invest easily and save the most valuable thing of all, your time.”
As noted in the update from Bondora, over 96% of all investments “are made via Go & Grow. This has made it clear that most investors opt for this effortless way to grow money.”
And Go & Grow has “claimed this overwhelming majority time and time again, noticeably since November 2020.”
As investors’ priorities have shifted, so did Bondora’s. This means they’ll “close Portfolio Manager and Portfolio Pro for new investments from 27 February 2023.”
To ensure you get the best hands-off investing experience, they’re “focusing on improving Go & Grow and Go & Grow Unlimited.”
If you invest using Portfolio Manager or Portfolio Pro, please note that the Secondary Market will “remain open, and you’ll still receive loan payments from your portfolio.”
But you “won’t be able to reinvest them into those two portfolios.”
However, you can “transfer your portfolio to Go & Grow or Go & Grow Unlimited.”
If this applies to you, you would’ve “received an email, but if you didn’t or have any questions, please contact their support team.”
In another recent update, Bondora took a closer look “at the Go & Grow 2022 Q4 portfolio distribution, the percentage division amongst loan ratings, and more interesting statistics about the people investing in Go & Grow.”
Go & Grow is Bondora’s easiest way “to invest,” the company claims.
They currently “have over 141,000 people actively using their accounts to grow their wealth hands-free.”
The main reason why it’s so popular is “that it’s super easy to use, 100% online, and people don’t need to waste valuable time figuring out complicated investment funds. Go & Grow is the simple solution.”
The Go & Grow App also “takes effortless investing to a different level with exciting features that make investing, and your life, easier.”
Diversification is “at the core of their business, and the Go & Grow portfolio is the poster child for diversification.”
Instead of investing everything in only one credit rating, the platform aims to “spread investments across 8 ratings, from the lower risk AA to the higher risk HR.”
By investing in several different loan pieces across multiple ratings, “the Go & Grow portfolio helps you easily get the most out of your investment.”
For more details, check here.